There's no doubt in my mind (or in any of our minds) that 2020 brought us the most emotional rollercoaster we've quite possibly ever ridden on. While we were challenged and tested more than we ever have been in the past, we were also blessed with amazing growth and friendships along the way.
As I sit down and reflect on the things that really rocked my world this past year, I can't help but feel extreme gratitude for the support you've shown Aria Rose in 2020. When the pandemic hit, we didn't know what would happen. While overwhelmed with fear and uncertainty, I completely pivoted the brand to incorporate loungewear, at-home looks and even introduced ways to stay busy and work out at home via our More To Love Blog. And, while what 2021 holds is unknown, I'm looking forward to bringing you more value, personal experiences and, of course... adorable clothes.
Scroll through to see my favorite memories of one of the most memorable and scary years for everyone.
*Before I go, please note that our thoughts and prayers are with anyone and everyone affected by the pandemic. We can't imagine the hardships so many of us have experienced and are putting our love and prayers into a positive 2021.*
LAUNCHED LAUREN'S BIRTHDAY CAMPAIGN
We know January can be a little dull so we decided to spice things up for Lauren's birthday and had new arrivals every week, with 6 items being 26% off for my 26th birthday. Stay tuned for January '21 for this fun campaign... again!
WE HIT 10K FOLLOWERS ON INSTAGRAM
We hit 10k followers on Instagram, which was such a huge goal of mine. I couldn't believe that 10,000 people wanted to follow us.
QUARANTINE HIT + WE PIVOTED
COVID hit really hard and we worked from home while constantly thinking of ways to bring new arrivals, new blog posts and fun information to keep you busy and occupied while going through a really, really tough time.
WE RENTED ANOTHER SHOWROOM TO HELP US WITH INVENTORY + SHIPPING
Thanks to you, shipping got out of control and we had to rent a second showroom just to ship out of and hold inventory. Thank you, thank you, thank you.
WE KICKED OFF LIVES WITH LAUREN AND LAUREN
Lives with Lauren and Lauren started every Friday. We launched newness and had lives every Friday going over the new pieces that were about to launch. I have to say that these lives might have been one of my favorite things about 2020, especially after going through a breakup.
WE RELAUNCHED OUR WEBSITE
We revamped our website thanks to Nat Fleitas and brought so many new features to you. Now, we work with Nat on a monthly basis and are constantly updating our site to make it the best experience for you, our Aria Rose Girls.
WE FOCUSED ON FRIENDSHIP AND FUN DURING OUR SUMMER SHOOT
We had the most fun picnic shoot to kick off summer 2020, which really helped brighten up a dull 2020.
WE ANNOUNCED OUR STOREFRONT
We announced the opening of our new Coral Gables storefront on what would have been my grandmother's birthday. This was a huge blessing and labor of love and, til this day, I can't believe it's something that is actually mine.
WEDNESDAY HAPPY HOURS BEGAN
We launched our Wednesday Happy Hours, which made Aria Rose that much more personal and fun. We provided the drink of the night and had sweet deals and surprises throughout our happy hour.
ARIA ROSE TURNED 2 YEARS OLD!
We hit our 2 year milestone and celebrated with deals, virtual events and shoots.
WE OPENED OUR STOREFRONT ON SEPTEMBER, 1ST.
We opened our storefront at 305 Palermo Avenue. This was the biggest blessing in the world and we are so grateful you love it as much as we do. I couldn't have done it without my parents by my side.
WE LAUNCHED OUR BLOOM WITH ARIA ROSE CAMPAIGN
We launched our breast cancer campaign to give back to those who have been affected by breast cancer. We gifted items to 3 women and had 3 other women come in to experience Aria Rose and gifted them with beautiful dried flower arrangements and clothing. Nothing feels sweeter than giving back to those who truly deserve it.
WE WELCOMED KAYLEE TO THE TEAM
We brought on Kaylee as our Communications & Influencer Manager and our team has never been the same since. She brings a certain spunk and fun to the team and helps Lauren with everything on a day-to-day basis. You can often find them on IG stories doing their Walks & Talks.
WE WERE FEATURED ON CORAL GABLES MAGAZINE
We were featured on Coral Gables Magazine, which was so awesome. We couldn't believe we had been offered the amazing opportunity to showcase our brand and what, we feel, makes us so special.
WE EXPANDED INTO GIFTING + PRE-MADE BUNDLES
We expanded into gifting and even created pre-made bundles for the holidays. This was so much fun to do and something we had always planned to do to make shopping easier and more fun.
WE GREW OUR AMAZING TEAM
We expanded our team (and said goodbye to Jennifer) to a group of really, really cool girl bosses. You're as strong as your team and your team becomes family at the end of the day.
WE MADE FRIENDSHIPS ALONG THE WAY
We made friendships along the way as a team and with our community. Friendships that made us laugh, smile and made our hearts burst.
Thank you for making lemonade with us out of this sour year. We're bidding farewell to 2020 and welcoming 2021 with open arms. See you next year!